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Will Your Next Magazine Be Battery Powered?
The Future is Now!
Err...actually, it will be in October... according to Boing Boing Esquire magazine is going to send you something you've never seen before. Their cover will actually be animated, as in...the words will move and fade then reappear. (Boing Boing is an extremely popular blog run by Mark Frauenfelder - a previous editor at Wired Magazine)
What the...is this some sort of voodoo magic? Nope, it is the future of where magazines will be going. Their October cover commemorates Esquire's 75th Anniversary. They have decided to make the cover out of a new special e-ink paper and burn the programming of the cover into the spine. A coin battery will then run the cover's animations for up to 90 days.
Now how cool is that!
Sorry though, it's currently only black and white (actually shades of gray). Color isn't available yet, but should be within the next 7 to 10 years. It reminds me of that scene on Minority Report (with Tom Cruise) where he is trying to escape on the train and his picture and police alert is being broadcast on several of the passenger's USA Today newspapers. With wi-fi (wireless Internet) becoming more and more prevalent in most major cities, this sort of broadcast technology to your recreational magazines isn't that far off. Talk about a more effective Amber Alert!
You may see more of these covers in the near future, but more than likely only on magazines published by Hearst. It appears that they have an exclusivity agreement with eInk the manufacturer of this electronic paper. Esquire's 75th Anniversary cover should be pretty interesting to see, not only because they are the first to attempt this, but I would like to see what hackers do to it after it has served its purpose.
Get a subscription to Esquire today so that you make sure you get this amazing new magazine cover. Who knows, this may be a collectors item one day since it is the first of its kind. (Hurry though, we are in October subscription start dates and switch to November by August 15th)
BTW - the cover shown in the picture above is a Boing Boing mockup...the real cover is under wraps until its release in late September.
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